A band is just like any public facing small business. The same principals apply. In a business, you care about customer loyalty and engagement. When it comes to bands, that’s just fan engagement. In both cases, it’s about connecting with PEOPLE. What’s going to work for your audience? When you find the core audience, how do you expand? Marketing, promotion, and publicity take a real timeline. There isn’t any magic bullet that says a band will be successful but you do the things that are proven to work. You create opportunity to get there.